About Whyteboard
We are a team of experienced consultants dedicated to helping businesses transform, grow, and achieve sustainable success through strategic expertise and proven methodologies.
Our founders
Flo Yeow, co-founder
Flo Yeow spent a decade at Google (often dubbed "the world's largest startup"), where he learned that growth happens through constant iteration, not by chasing a static "perfect". During his tenure, he drove strategies for a nine-figure revenue portfolio and delivered over 70% year-over-year growth through high-impact business plans. He also helped top Google partners scale their businesses by up to 4× through strategic coaching and support.
Having worked with hundreds of businesses across Southeast Asia, Flo takes a fundamentally human-centric approach to growth. He begins by identifying the core strengths and motivations of each leader and organization, then builds a practical, data-driven roadmap tailored to them. His mantra is simple: "Build the plane as it's taking off" — a call to take decisive action, learn from real-time feedback, and create the systems needed for sustainable success. This bias for action, combined with a focus on people, enables Flo to help clients "build momentum on the fly" while ensuring long-term strategic stability.
Arun Kumar, co-founder
Arun is a seasoned growth and digital strategy leader with over 13 years of experience helping companies scale across Asia's fast-changing tech, fintech, and consumer sectors. He held leadership roles at Zalora, Carousell, and Zenyum, and has consulted for organizations ranging from local startups to global enterprises. In these roles, he drove growth, shaped go-to-market strategies, and built revenue engines from the ground up. From launching new business models in emerging markets to modernizing legacy systems, Arun brings a structured, results-driven approach to every challenge.
What sets Arun apart – and defines Whyteboard – is the belief that meaningful transformation doesn't start with a template. It starts with a blank slate. Through Whyteboard, he partners closely with businesses to reimagine what's possible, co-create modern marketing and growth systems, and help organizations stay relevant and competitive in today's evolving landscape. Based in Singapore and shaped by global experience, he blends strategic clarity with creative problem-solving. His focus is always on building with clients, not just for them – working alongside clients to turn strategy into action.
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